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Businesses it identified as the most sought after on Google and Google Maps.) A code can also be used to enhance a TV ad. Give a 30-second spot added value by displaying a code at the end that takes viewers to a more in-depth YouTube video of your store, or sends them detailed information about upcoming events. Display a code near your cash register that lets customers scan it and automatically sign up for your sletters. Have a delivery van? Put your QR code smack dab on the side of the van, turning it into an interactive traveling marketing piece.

Ramp up your print campaigns. Integrate codes or tags into your flyers, brochures, catalogs or sletters. Print is one-dimensional.

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Today’s customers want their information in multimedia format. Give it to them. Send shoppers on a scavenger hunt.

Place 10 codes around your shop and have customers scan all 10 to get a discount on their order. If they buy at least five or more of the 10 items, give them a bigger discount. Or have one tag scan to another product they need to find to locate the next tag, sending customers all around your shop.

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When it comes to integrating 2D bar codes into your business, Latitude’s Sakaria says to “look at what people are doing in the store, what the gaps are between their desires and their actions, and architect tools with those in mind.” Consider what questions shoppers ask or what more information they look for to help make their buying decision. If customers are hesitant to purchase floral arrangements because they can never quite envision how they might work in their homes, have a nearby QR code sign that lets shoppers scan the code for pictures of how florals can enhance different rooms.

When you do implement a 2D bar code marketing program, keep these practices in mind: • Be sure the scanned information provides added value; don’t make people go to the effort of downloading a reader and scanning a code just to take them to a general paragraph or two about your business. • Keep the URLs used to create the codes short; use a URL shortener if needed. • Be sure the landing page is optimized for mobile viewing.

• Be sure codes are placed where WiFi is available, or be sure that your customers have web-enabled smartphones. • In addition to the code itself, also include descriptive copy on how to download a reader or scan the code. • Test out the code on various phones before making it public. • Have an inventory system in place and a way to track metrics of the codes; you want to make sure your efforts are paying off. QR codes and Microsoft Tags are an innovative way to enhance the customer relationship for any business. The technology is easy to use and the cost is minimal at most.

With everything going for it, diving into this wave of marketing is more like being carried away on a delightful ocean current rather than jumping off a cliff. Go ahead! Take the plunge.

"XIAOMI MI 8 MIUI 10 UPDATE BASED ON ANDROID PIE NOW ROLLING OUT" Xiaomi Mi 8 MIUI 10 update based on Android Pie now rolling out Xiaomi has started dishing out a MIUI 10 update based on Android Pie for its Mi 8 lineup of smartphones. The Mi 8 smartphone had earlier received the MIUI 10 update that was based on Android Pie for the Chinese variants. Now, the update is being rolled out globally. The update brings along the Android Pie features in addition to some other features introduced by Xiaomi.

The latest update for the Mi 8 series brings a host of changes along with it. However, the key highlight of the update is the introduction of night mode. The Android Pie update for the Xiaomi Mi 8 series was first spotted by GizmoChina.

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